What is influencer marketing? And, why is it important in the P2E space?
The crypto, NFT, and play-to-earn spaces are filled with competition — bordering on over-saturated. Good marketing is the key to standing out in a crowd. Influencer marketing, when done correctly, will push your project’s brand awareness to the next level. When was the last time you bought a product because of a TV ad? What […]
Why Influencers are So Important to Crypto Marketing
Influencer marketing could be seen as a relationship between a brand and an influencer. Influencers promote the brand’s products or services through various media outlets like Twitter, Instagram or YouTube. What is Influencer Marketing? Don’t be confused with celebrity endorsements, influencer marketing doesn’t just attach a well known celebrity to a brand. Influencers must be […]
Three Key Differences Between Ethereum and Cardano
Ethereum is an open-source decentralized blockchain platform that went live in 2015. A layer 1 network such as Ethereum allows decentralized applications to be developed on it. Cardano, popularly referred to as the Ethereum killer, was launched in September 2017. But how do they differ from each other? Are both platforms in a race to […]
Crypto Loans: Why Are They More Convenient Than Traditional Loans?
The growth of the cryptocurrency space has created a new world of financial opportunities for anyone with an internet connection. The inception of DeFi further expanded these by bridging financial services and crypto. We have talked about what DeFi is in the past. Today, we will be taking a look at one of […]
Four Things You Should Know About Blockchain
Microsoft, Nvidia and Samsung are three prominent companies that use blockchain in their business operations. Global businesses are adopting the technology at an unimaginable speed. But do we know why they flock towards blockchain? In the article below, we have put together the blockchain technology basics to help you understand its immense potential. Let’s […]
DeFi: Bringing Financial Services to the Crypto Ecosystem
Decentralized Finance (DeFi) has become an integral part of the crypto ecosystem since 2020 when it took it by storm. Ever since, millions of investors have taken advantage of it to take their earnings to a new level and access financial services. Unfortunately, many crypto enthusiasts remain unfamiliar with all the benefits the niche […]
What Are DEXs and Why Should You Consider Using Them?
Binance, Gemini, Kraken, Coinbase, FTX, Crypto.com, and OKX are all names that are no longer only known to crypto enthusiasts but the general public too. However, there have been new players in the ecosystem that are fighting to take their place: Decentralized Exchanges (DEXs). Ever since Bitcoin was first proposed by Satoshi Nakamoto, the […]
What Are NFTs and Why Should You Care?
It seems that no day has gone by over the past years without news, technology, and crypto outlets mentioning Non-Fungible Tokens (NFTs) in one way or another. News of an NFT selling for millions, celebrities launching their own collections, or companies announcing they would join the craze were some of the headlines we got used […]